
👋 I'm Jacob Hummel, a software engineer with a UX background.
Experience
Staff Software Engineerat Revel TransitCurrent
Leading frontend engineering practice, optimizing system health and strategy, hiring, and mentoring engineers. Implemented CI/CD, automated testing, DataDog RUM for observability, and automated dependency upgrades to enhance development workflows. Continue to lead development and maintenance of Revel's driver and internal web applications.
Senior Software Engineerat Revel Transit
Spearheaded the Revel Driver app development (React Native + Expo) from inception to scale, deployed on App Store, Google Play, and web, used by 6,000+ NYC TLC drivers for 5M+ rides. Also developed internal web apps (React, Next.js) for operations, managing driver and rental business.
Sr. Software Engineerat Target – Apply for RedCard
Rewrote target.com/redcard micro-frontend (React, TypeScript, Next.js, React Query). Developed resilient Electron app for in-store RedCard payments (React, TypeScript, React Query). Implemented Jest, React Testing Library, and Cypress with Vela CI/CD.
Sr. Software Engineerat Target – LaunchPad
Built vendor web app for retail data management (React, Redux, TypeScript, Apollo, NodeJS). Automated testing with Jest, React Testing Library, Cypress, and Drone CI/CD.
Check out this talk my co-worker gave about the app!Software Engineerat Target – Enterprise Collaboration
Built company intranet homepage used as landing page by all corporate employees. Established web development standards for building custom React components / custom sites in Office 365 using the SharePoint Framework. Built website for requesting and automatically provisioning team sites using company data classification rules.
UX Developerat Visual Logic
Develop web and mobile apps in collaboration with UX Designers and clients. Apps vary from prototype to production level. Responsible for all aspects of development including frontend, backend, database, and server. Communicate development constraints to shape product designs.
Technology Internat Thomson Reuters
Full-Stack web developer using the Spring MVC Framework. Added features and improvements to an internal business application.
Web Development Internat Emerson Fisher
Full-Stack web developer using ASP.NET Web Forms. Rewrote two business critical apps for speed and usability.
B.S. in Software Engineeringat Iowa State University
- Co-founder of HackISU
- Webmaster for Computer Science Club
- Teaching Assistant for Intro to Object Oriented Programming


Co-founded and developed Boogie, a skydiving logbook app built with React Native, Expo, and Django, used by thousands of skydivers worldwide. The app enables users to record skydives manually or via barometer-based tracking. Originally launched as a native Android app at an Iowa State hackathon in 2014, Boogie was rewritten in 2017 using React Native to support both Android and iOS platforms.